Before you sign, let someone read it cold.
A vendor has put an AI deck, a proposal, or a pilot plan in front of you. Forward it. We read it the way you would if you had the time and the scar tissue, with no stake in the answer, and send back one plain verdict you can act on, including the one that says don't.
No workshop, no discovery phase, no standing retainer. The whole thing runs by email, and you have the verdict in writing.
- Forward the deck, the proposal, the pilot plan, the quote, whatever the vendor handed you, plus a line or two on what it's meant to fix.
- We read it cold, against what it costs, what breaks, and who is left holding it when the vendor goes quiet.
- You get one written verdict: a clear call, the reasoning behind it, and the questions to put to the vendor next.
One verdict, and it's one of four.
It holds up. The price is fair for what it does, the risk is one you can carry, and we tell you so plainly, with what to watch as you go.
The idea is sound but the terms aren't. We mark the exact lines to push back on, the lock-in and the costs the deck glosses over, before you commit a penny.
It doesn't survive scrutiny. We say so, with the reasons, so you can step away and keep your money without second-guessing it.
Not wrong, just early. We tell you what has to be true first, and the signal to watch for, so you spend later, when it actually pays.
One fee, published here, no surprises.
A single fixed £950, the same whatever the verdict comes back as. You are usually weighing a decision worth tens of thousands once the licences, the integration, and a year of somebody's time are counted. £950 to read it properly first is a small fraction of that. The price sits on this page in plain sight, because a firm that sells you an honest opinion on spending shouldn't make you email to find out what it charges for one.
There's nothing for the verdict to bend towards, because we've taken the usual reasons to bend off the table:
- We don't build the thing, so there's no implementation we're angling to sell you next.
- We don't resell anyone's software, so no vendor pays us to like their deck.
- We take no commission, referral fee, or kickback from anyone you end up working with.
- The £950 is the only money that ever changes hands on this. If the verdict is walk, we've still been paid, and so we can afford to mean it.
A firm forwards a tidy proposal for an AI tool to triage customer enquiries. The demo is sharp and the monthly fee looks modest. Looked at properly, the real cost sits in the integration nobody quoted and the half-day a week someone would spend correcting the misfires, and the contract hands the vendor your enquiry data with no clean way to get it back. The verdict comes back walk, with the three questions that would have surfaced all of it on the first call. This example is invented to show the shape of the work. It is not a real client, and we wouldn't dress one up as one.
One written verdict, a few pages: the call, the reasoning behind it, the costs and risks the pitch glossed over, and the exact questions to put back to the vendor. Written to be read by you and forwarded to your board without translation. No slide deck, no jargon, no upsell at the bottom.
Usually back within five working days of receiving the materials. If it's a fat pilot plan that needs longer, or the deadline is genuinely tight, say so when you send it and we'll tell you honestly whether we can fit it.
Send it over before you sign.
Forward the deck to hello@cooltake.ai with a line on what it's meant to fix. We'll confirm the £950 and the turnaround, then read it cold. If there's genuinely nothing for us to add, we'll tell you that too, and there's nothing to pay. Or start with a short call, twenty minutes, no obligation.